Consumer search click-through rates increase by 94% when they are exposed to relevant branded social media. Seventy-eight percent of consumers trust personal recommendation over search result rankings. Seventy two percent of consumers are more likely to make a future purchase from brands they follow/engage with on Twitter. Why should you be on social media and why is internet marketing worth it? We’ll explain.
Having a presence on social media across the numerous platforms offered has the ability to assist taking your digital marketing strategy to the next level. While some platforms may outperform others, do not discount the power of quiet success.
Because of multiple aspects in the world of internet marketing like SEO best practices, recommendations/decision making processes, and ROI possibilities, maintaining a robust, strategic and professional social media presence is indefinitely recommended.
Social media platforms help to boost a clients organic search rankings in many ways, in turn helping increase SEO value of that client’s overall brand. Take for instance, Google+. +1’s on Google+ are very important for SEO purposes. The content that is posted on Google+ is indexed immediately, which will help your client’s posts be seen. The more people that are seeing your client’s posts, the better.
With the introduction of graph search to Facebook, the platform has changed. After all of the recent algorithm alterations, you may think they’d be through with changes, but graph search has thrown a wrench in the works. Take it any way you’d like, but it is an interesting feature that could end up assisting your client/business. Juxtaposed with the amount of likes your client has on Facebook, graph search helps make connections through assimilations. Therefore, the more likes your client has, the more connections it has, the more likely it is to show up in graph search. All of this can be organic success.
A task as simple as using a hashtag could take a Twitter conversation to the next level. As trending topics become more and more universally used across all platforms, Twitter remains the original. Starting a conversation with the use of a hashtag may throw your client’s Twitter account right into the mix with both companies large and small. This opens your client up to what matters in Twitter: organic success by way of mentions and re-tweets.
Ultimately, the more eyes on your client’s brand, the more potential there is for leads. These organic interactions, whether through posts on Google+, Graph Search on Facebook or Hashtags on Twitter (which are also now very relevant on Facebook), all account for customer interactions on social media. This has a very large potential to lead to future sales and increase ROI.
As we’ve already discussed, the more people who see your posts, the better. This is not reliant on platform, as whether you’re posts are successful on Facebook or Google+, they are that common denominator: successful. Paid media can help with this. Facebook ads are ever-changing, but that’s about the only downfall when it comes to their impact. With eight current ad options, Facebook gives you and your client the opportunity to shine no matter what the need is. The creation and upkeep of an ad campaign that is unique to the client and dependant on their needs can launch them into the stratosphere when it comes to success. With options like Page Post Engagement, Page Likes, Clicks to Website,Website Conversions, App Installs, App Engagement, Event Engagement and Offer Claims there are options for every type of business looking to better and get their brand heard.
Consumers trust personal recommendations on social accounts. These personal recommendations aid the decision making process and ultimately have the ability to impressively increase your clients ROI. As previously stated, 72% of consumers are more likely to make a future purchase from brands they follow/engage with on Twitter. Facebook, Twitter and Google+ are called platforms for a reason. These are the spaces and outlets that give your clients a place to build an effective online personality.
While humanizing a brand may be very simple for your client, it’s always more of a challenge to do it digitally, through the internet. With that being said, social media helps develop brand awareness by way of what your clients do and who they are. This is easily done by reaching out through geotargeting on Twitter to start conversations with qualified possible followers, by liking, commenting and engaging with fans on Facebook and +1ing comments on your clients posts in Google+. All of these humanizing aspects of social media help validate your client’s professional standing while simultaneously cultivating a loyal fan base that will advocate your brand multitudes.
Also account for the powers of reviews. Reviews of your brand no matter where they are, are very influential. Encouraging your clients to express their experiences through reviews can help leaps and bounds with brand awareness.
Why should you be on social media and why is internet marketing worth it? We’ve explained. It’s a no brainer. Maintaining a robust, strategic and professional social media presence is indefinitely recommended for the ultimate success of both you and your clients
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